Many of you probably love to play games for recreation and entertainment. But as I have mentioned in my other posts, they can also be used to enhance and enrich educational experiences. These are called serious games.
The combination of learning and fun is a potent force in today’s corporate world. To generate innovation and maintain competitive edge, organizations need to align themselves with market changes, both domestically and globally. As far as processes are concerned, this means that employees must adapt by continuously learning new skills and sharpening their abilities to solve problems- just doing the job in the same routine fashion doesn’t lead to the same growth.
Traditional ways of teaching often mirror conventional classrooms. These include lectures with whiteboards, hand outs in the form of quizzes and surveys and instructional videos. Most people passively react to such formats. Participants may remember terms and information and they may be able to pass certain tests but this can offer a false sense of comfort as their ability to apply their new knowledge to actual, real-life problems remains untested.
Besides training team members, there is also the challenge of educating and training clients. Clients often need to have a deep level understanding of how a particular product works. If there are enormous technical complexities, the information can be particularly daunting and frustrating- not very good for maintaining a happy customer base.
And in addition to employees and clients, corporate decision-makers also need to maintain regular learning initiatives to understand the perspectives and preferences of their clients. And with these insights, they must continuously make decisions to develop their products so that they are relevant to the needs of their customers.
All these objectives require effective learning where information is quickly assimilated in order to be applied for the best possible results. Very little time can be afforded to make transitions from conceptual knowledge to astute action. This is where the power of games can make a huge difference.
Here are five companies (in no ranking order) who are dedicated to developing software and platforms that optimize learning experiences through game mechanics.