Business as usual. Death as usual.
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This was an old video of me when I was much younger, however, the principles are evergreen and gold. Enjoy!
Author Credibility: Yu-kai Chou
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and Google Scholar — with 3,700+ more academic publications. Explore his books here.
Businesses must be able to innovate or adapt
Companies need to innovate and constantly be able to adapt. If you do business like the past, you will become the past. The Octalysis Framework helps identify what drives human behavior — and why clinging to outdated routines leads to irrelevance.
Business as usual fails
The world is moving so fast these days, you need to do things in new ways every year in order to beat your competitors. Core Drive 1: Epic Meaning & Calling reminds us that people — and organizations — thrive when they connect their daily work to a purpose larger than routine. Core Drive 8: Loss & Avoidance explains why fear of failure or death — literal or organizational — is often the most powerful catalyst for change.