local search - Yu-kai Chou

Harnessing the power of the digital space for your business doesn’t just mean learning how to use Facebook or Yelp. It also means learning about the different ways by which customers may find and engage with your business.

For that reason, we’ve come up with this quick overview of Google Maps Search!

Where to start?

Google Places: http://www.google.com/places/
Google Maps: http://maps.google.com/

What are we talking about?

Formally known as Google Local, Google Maps is one of Google’s most popular tools . If you are business owner, Google has a special place called Google Places where you can customize and optimize our business for searches. Continue reading The Beginners Guide To Understanding and Setting Up Google Maps Search

The question that every restaurant owner has on their mind is simple: how can I increase the profitability of my restaurants. While there are some very blatant way to accomplish this such as cutting back on the quality of the food and paying your workers less, these are not ‘ideal’ solutions. Rather, these would be considered cutting corners.

There are many ways for a restaurant to increase their profitability as well as the foot traffic that they get and would like to share 5 tips that we feel every restaurant owners should consider in regards to profitability:

1. Social Media We’ve mentioned it before, but we’ll mention it again. Social Media can be daunting and scary, but at the same time it can be a powerful marketing tool for a business. By using social media as communication tool , you can build relationships that keep your business top of mind with potential customers. By using it as a brand monitoring tool, you can listen to what people are saying, both good and bad. When used effectively as a whole, social media has the potential to help a restaurant increase it’s brand awareness and most importantly, it’s profits. Continue reading 5 Tips to Increase Your Restaurants Profitability