[Octalysis Guest Post] The Alchemy of Ingress
“Ingress is an acceptable lifestyle choice” – @Hosette, R1 ⚡ Speed Run Notes Ingress is the most important…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
How the Lean Startup Could Kill Your Company (A Behavioral Design Perspective)
A behavioral-design critique of Lean Startup, explaining how repeated MVP failure and over-pivoting can quietly demoralize founders and…
Reimagining Urban Spaces with the Octalysis Framework (Gamification Examples)
(This article is written by Sergio Ligato, an Octalysis Prime Member who became a Senior Consultant/Design of the…
Feeling Lucky? The $100 Million Button Google Refused to Remove
See why Google kept the I’m Feeling Lucky button, and how curiosity-driven design helped make search feel playful,…
Scarcity & Unpredictability: How Woot! Turned Midnight Refresh Addicts into Loyal Customers
See how Woot combined scarcity, unpredictability, and community behavior to turn one-deal-a-day shopping into a repeatable motivational loop.
Suspense as Marketing: How Adobe and Blendtec Used Core Drive 7 to Build Empires
See how Adobe and Blendtec used Core Drive 7, suspense, and curiosity to turn simple marketing into memorable…
Memories That Matter: a new era for Metablox.co + A vision for Ukraine
A retrospective on why Metablox mattered more as a memory-preservation project than a speculative NFT play, and what…