Octalysis Certificate Achiever: Elena Beutel
Our latest Octalysis Primer to attain the Level 1 Octalysis Certificate is Elena Beutel. ⚡ Speed Run Notes…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
How Yu-kai Chou pioneered Gamification in 2003 and became a World Leading Authority on Gamification
Before “gamification” was a word anyone used in business, Yu-kai Chou was already building companies around it. Starting…
Feeling Lucky? The $100 Million Button Google Refused to Remove
See why Google kept the I’m Feeling Lucky button, and how curiosity-driven design helped make search feel playful,…
Scarcity & Unpredictability: How Woot! Turned Midnight Refresh Addicts into Loyal Customers
See how Woot combined scarcity, unpredictability, and community behavior to turn one-deal-a-day shopping into a repeatable motivational loop.
Suspense as Marketing: How Adobe and Blendtec Used Core Drive 7 to Build Empires
See how Adobe and Blendtec used Core Drive 7, suspense, and curiosity to turn simple marketing into memorable…
Memories That Matter: a new era for Metablox.co + A vision for Ukraine
A retrospective on why Metablox mattered more as a memory-preservation project than a speculative NFT play, and what…
Octalysis Certificate Level 2 Achiever: Youssef Ouazzani
We like to showcase the work of people who have attained their Octalysis Certificate to show the standard…