Yu-kai Chou’s First Google Presentation: The FD Lifestyle Framework (2010)
🥇 FIRST OF THREE GOOGLE PRESENTATIONS SPANNING 11 YEARS2010: FD Lifestyle | 2016: Octalysis Framework | 2021: Learning…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
RewardMe Infographic Friday: How Hot Is Fast Casual Dining?
In 2012, my startup RewardMe ran a series called Infographic Friday, where we shared the most interesting data…
Why Labubu Blindboxes Are So Popular: An Octalysis Behavioral Design Analysis
Why Labubu blindboxes work so well, from surprise and scarcity to social proof, identity, and collectible culture through…
[Octalysis Guest Post] The Alchemy of Ingress
“Ingress is an acceptable lifestyle choice” – @Hosette, R1 ⚡ Speed Run Notes Ingress is the most important…
How the Lean Startup Could Kill Your Company (A Behavioral Design Perspective)
A behavioral-design critique of Lean Startup, explaining how repeated MVP failure and over-pivoting can quietly demoralize founders and…
Scarcity & Unpredictability: How Woot! Turned Midnight Refresh Addicts into Loyal Customers
See how Woot combined scarcity, unpredictability, and community behavior to turn one-deal-a-day shopping into a repeatable motivational loop.
Suspense as Marketing: How Adobe and Blendtec Used Core Drive 7 to Build Empires
See how Adobe and Blendtec used Core Drive 7, suspense, and curiosity to turn simple marketing into memorable…