Feeling Lucky? The $100 Million Button Google Refused to Remove
See why Google kept the I’m Feeling Lucky button, and how curiosity-driven design helped make search feel playful,…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Well Made Video/Drama of a Gamified Future
⚡ Speed Run Notes Gamified-future fiction tends to imagine dystopia because dystopia is the easier story. A good…
Scarcity & Unpredictability: How Woot! Turned Midnight Refresh Addicts into Loyal Customers
See how Woot combined scarcity, unpredictability, and community behavior to turn one-deal-a-day shopping into a repeatable motivational loop.
Suspense as Marketing: How Adobe and Blendtec Used Core Drive 7 to Build Empires
See how Adobe and Blendtec used Core Drive 7, suspense, and curiosity to turn simple marketing into memorable…
Memories That Matter: a new era for Metablox.co + A vision for Ukraine
A retrospective on why Metablox mattered more as a memory-preservation project than a speculative NFT play, and what…
Octalysis Certificate Achiever: Sameh Ibrahiem Emam
⚡ Speed Run Notes The threshold from gamification reader to gamification practitioner is marked by one change: you…
Octalysis Certificate Level 2 Achiever: Youssef Ouazzani
We like to showcase the work of people who have attained their Octalysis Certificate to show the standard…