The 8 Core Drives of Gamification #7: Unpredictability & Curiosity
Why do slot machines, mystery boxes, and plot twists hook us? Core Drive 7 shows how unpredictability and…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Octalysis Certificate Achiever: Gabriel Goh
There are Octalysis Explorers in almost every country on Earth. Today we would like to introduce you to…
The 8 Core Drives of Gamification #6: Scarcity & Impatience
Why do we obsessively check our phones for notifications? Why did people camp outside Apple stores for days?…
4 Experience Phases in Gamification – Phase 1: The Discovery Phase
(Below is a snippet of Gamification Book: Actionable Gamification – Beyond Points, Badges, and Leaderboards. If you like…
Octalysis Certificate Achiever: Sarah Le-Fevre
Many of you might know Sarah Le-Fevre as she is very active in the Gamification space and the…
Join The Octalysis Group: Do the GruBox Design Challenge
If you are interested in testing your design skills in Gamification and Human-Focused Design, or you want to…
Game Design Analysis of Diablo II through Level II Octalysis
Diablo II dominated the action-RPG genre and kept millions of players grinding for years after “beating” the game.…