Octalysis Level 1 Certificate: Sergio Ligato – Distance Learning
What does it take to earn a credential personally reviewed and approved by the creator of the Octalysis…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Octalysis Certificate Achiever: Felipe Munoz-Jaramillo
Felipe Munoz-Jaramillo is our latest Primer who attained his Level 1 Octalysis Certificate. He works as a social…
Octalysis Certificate Achiever: Kamran Hatami
Kamran is one of our Primers who started by submitting for his Octalysis Level 1 Certificate via the…
Points, Badges, Leaderboards – Part 2 of 3
Last week we discussed how behavioral design (as analyzed through the Octalysis Framework) goes much further than the…
Points, Badges, Leaderboards – Part 1 of 3
Most gamification platforms slap on points, badges, and leaderboards and call it a day. That approach misses the…
Gamification and Operant Conditioning: Beyond the Skinner Box [2026]
Operant conditioning is the learning principle, formalized by B.F. Skinner in the 1930s, that voluntary behavior is shaped…
Octalysis Certificate Achiever: Youssef Ouazzani
Ever since we massively revamped our Octalysis Certificates, submissions have impressed us with higher quality. Here you can…