When to Use White Hat Gamification Design (With Examples)
Most companies motivate through fear and urgency. Deadlines. Limited-time offers. “Act now or lose your spot.” It works…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
5 Educational Games That Make Learning Addictive (Octalysis Analysis)
What if the most powerful classroom tool wasn’t a textbook, but a game? Research shows that 80% of…
TA Expert Interview Series featuring Yu-kai Chou, author of the Gamification Book Actionable Gamification
Yu-kai Chou, gamification pioneer and international keynote speaker, was a recent guest on the TechnologyAdvice Expert Interview Series…
The Hero’s Journey: A Life of Legend
Table of Contents About Yu-kai Chou A Life of Legend: How the Hero’s Journey Changes Everything Your Place…
How to use Captain Up to implement the 8 Core Drives of Octalysis
About the Creator of the Octalysis Framework Yu-kai Chou created the Octalysis Framework after studying gamification since 2003…
Gamify Your Life – Up For the Challenge?
(New to Gamification? Check out the Octalysis Framework that I am internationally known for.) Table of Contents Gamify…
Power of Unpredictability & Curiosity: Sweepstakes and Raffles
A small raffle at a UCLA barbeque changed the trajectory of my entire life. That moment of chance…