Blog · Motivation & Behavioral Design Work with Yu-kai

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Ideas on motivation, behavior & design.

Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.

Gamification Guest posts·11 min

An Octalysis Analysis of WhatsApp

Table of Contents   How "WhatsApp" says "What's Up" to Octalysis Core Drives!   Discovery Phase   Onboarding Phase   Scaffolding Phase…

Yu-kai Chou