New Trends in Gamification
Twelve years ago, the live question for any leadership team I sat with was whether to adopt gamification…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
MindTime: A Player Type Framework
In my centerpiece Octalysis Framework post, I demonstrate how Richard Bartle’s 4 Player Types are incorporated within a…
The Gamification of Business Infographic
This Gamification of Business Infographic (courtesy of ClickSoftware, now part of Salesforce) briefly captures the different gamification techniques…
Octalysis Gamification Workshop for Runway Incubator (Slides)
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
5-Hour Workshop with eBay on eCommerce Gamification (Slides)
Archive note: Originally published in 2014. Keeping this post live as an archive of an early eBay workshop…
Ownership & Possession: How Stoned Can You Be? (Gamification Design)
What if you could own a giant stone at the bottom of the ocean — and use it…