Inside the First Advanced Octalysis Gamification Design Workshop
What does it look like when designers, product managers, and entrepreneurs spend a full day applying the Octalysis…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
GSummit 2014 Highlights and Takeaways
GSummit 2014 packed three days with the sharpest minds in gamification and behavioral design — from BJ Fogg’s…
Taiwan gets citizens to pick up 700,000 Cigarette Butts by Rewarding Eggs
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Last chance! This weekend: A 3-Day Octalysis Gamification Workshop Online!
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
How Apple Inc. Harnesses Epic Meaning & Calling to create Loyal Snobs
Epic Meaning & Calling is the most powerful (and most misunderstood) of the 8 Core Drives in the…
Guest Blog: The Employee Rewards That Really Count
An internship at Google- examples of extrinsic employee rewards. Image by frakkin from Reddit