[Guest Post] When online brands meet social engagement – a match made in heaven
How behavioral economics has turned online brands into emotionally rewarding user experiences — offering a whole new engaging…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Woot!! Won “Gamification Guru of the Year” Award at the Gamification World Congress
Table of Contents The Biggest Gamification Conference in Europe High interest in my book: Actionable Gamification — Beyond…
Yu-kai Chou analyzes Jane McGonigal’s SuperBetter 1.0 through Octalysis [Day 1]
Table of Contents About the Creator of the Octalysis Framework A Gamification Analysis of SuperBetter 1.0 Related Reading…
The California Roll Rule: Why Users Reject Innovation
Every product team eventually faces the same puzzle: you’ve built something better, but users won’t touch it. The…
What Is a Gaming Whale? I Met One Who Spent $30,000
A gaming whale is a player who spends far more real money on a free-to-play game than almost…
Affection Held Hostage – how my love for my wife got me duped in China
Table of Contents My Affection Held Hostage Loss & Avoidance Lessons in this experience About the Creator of…
When to Use Extrinsic Rewards to Motivate People (Without Killing Intrinsic Motivation)
You’ve probably heard that extrinsic rewards destroy motivation. And in many cases, that’s true. But the full picture…