Creating Intrinsic Motivation via Octalysis Gamification
Table of Contents How to Create Intrinsic Motivation via Octalysis Gamification Intrinsic Motivation Tip 1: Making the experience…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
How Extrinsic Rewards Turn Off the Social Brain
Offer a friend a dollar to help you move a couch and watch their face. The same person…
Why Education Kills Curiosity: Intrinsic vs Extrinsic Motivation
A high school student finishes two years early, knows everything about Harvard and Stanford admissions, and yet has…
Motivation Traps in Reward-Based Gamification Campaigns
Table of Contents About the Creator of the Octalysis Framework Motivation Traps in Reward-Based Gamification Campaigns Related Reading…
Lessons in Core Drive 8: Loss & Avoidance – Why don’t you take all my money?
“Why don’t you take all my money?” in Poker The same type of Core Drive 8 behavior happens…
When to use Black Hat Gamification Design
(Below is a snippet of Gamification Book: Actionable Gamification — Beyond Points, Badges, and Leaderboards. If you like…
Is Gamification Manipulation? The Ethics Litmus Test (2026)
Is gamification just a fancy word for manipulation? During his conference talks, Yu-kai Chou regularly gets this question…