How to Transition Between White Hat and Black Hat Gamification Without Losing Trust
You just got someone excited about your product. They feel good, empowered, like they’re part of something meaningful.…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Empowering Creativity Through Moral Choices
Table of Contents About Yu-kai Chou Creativity through Choices and Consequences What Is Meant By Moral Choices and…
Discovery Phase in Gamification: How to Design the Perfect First Impression (Beginner’s Guide 21 of 90)
The Discovery Phase is where everything begins — or ends. A user who never feels the pull of…
Bad Shifts: From White Hat to Black Hat Gamification
I have watched the same drift happen in client after client. A product launches with users who actually…
Why I am helping Captain Up as their Behavioral Scientist
I get asked a lot why I chose to work with one specific gamification platform instead of staying…
When to Use White Hat Gamification Design (With Examples)
Most companies motivate through fear and urgency. Deadlines. Limited-time offers. “Act now or lose your spot.” It works…
5 Educational Games That Make Learning Addictive (Octalysis Analysis)
What if the most powerful classroom tool wasn’t a textbook, but a game? Research shows that 80% of…