Consistency: The Hidden Force Behind Ownership & Possession
The horse becomes more likely to win the moment you bet on it. Not in the actual race.…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Identity and Consistency: forces behind Ownership & Possession
(Below is a manuscript snippet of my book, Actionable Gamification: Beyond Points, Badges, and Leaderboards.)
The Endowment Effect: Forces Behind Ownership & Possession
The Endowment Effect is a cognitive bias first documented by Richard Thaler and empirically nailed down by Daniel…
Points, Badges, and Leaderboards: The Gamification Fallacy
Most companies approach gamification by slapping points, badges, and leaderboards onto their products. Then they wonder why engagement…
Epic Win! An ultra successful 3-Day Gamification Workshop Online!
One of the frustrations I have is that, in all my public speeches, since I can never assume…
10 Best Gamified Productivity Apps Ranked 2026
This is my ranked list of the 10 best gamified productivity apps in 2026: Habitica, Forest, Beeminder, SuperBetter,…
Engaging Website Design Series #4: Achievement Symbols
Table of Contents Achievement Symbols Related Reading Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after…