Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Yu-kai Chou’s Audio Interview on Doubt the Doubts
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Everything you need to know about Bitcoins in 2013
Table of Contents About the Author Bitcoin: the Bits and Pieces The Hype Story of Bitcoin So, What…
Why Is Candy Crush So Addicting? Game Mechanics Research (Octalysis Analysis)
Candy Crush Saga earns an estimated $3 million every single day — from a game where you match…
The 10 Best Gamified Learning Apps for Adults in 2026
This is my ranked list of the 10 best gamified learning apps in 2026: Duolingo, BitDegree, Kahoot!, Xperiencify,…
How I motivated my readers to vote for my gamification talk in SxSW
Table of Contents About Yu-kai Chou Gamification at SXSW Gamification — SXSW 2014 Game Design Decisions behind the…
Microsoft SharePoint Gamification: How Badgeville Improved Adoption Rates
Microsoft poured over $1 billion annually into SharePoint, yet adoption remained stubbornly low. Only 40% of business users…