Blog · Motivation & Behavioral Design Work with Yu-kai

The Blog

Ideas on motivation, behavior & design.

Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.

Gamification Guest posts·2 min

How Gamified Badges Can Be Effectively Used

A Guest Post by TechnologyAdvice.com In this first installment of the Business Technology Whiteboard video series, you’ll learn:…

Yu-kai Chou
Gamification News·18 min

New Trends in Gamification

Twelve years ago, the live question for any leadership team I sat with was whether to adopt gamification…

Yu-kai Chou
Gamification Study·6 min

MindTime: A Player Type Framework

In my centerpiece Octalysis Framework post, I demonstrate how Richard Bartle’s 4 Player Types are incorporated within a…

Yu-kai Chou