Beginner’s Guide to Gamification (8 of 90): Epic Meaning & Calling
*New to Gamification? Check out my post What is Gamification & the Gamification Framework: Octalysis* Click here to…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
How Target Predicts Pregnancy From Shopping Data (Big Data Case Study)
Imagine this: in the past month, a woman named Susan — 20-something, shops at Target, buys a large…
Ian Bogost the Troll: How I got bashed in the face on Twitter
Below is a weird and unexpected conversation I had on Twitter. I’ve dealt with Anonymous bashers before (even…
Beginner’s Guide to Gamification (7 of 90): Applying Octalysis to Waze (b)
Click here to see all videos in this Series The is the Second Half of the Waze Gamification…
Beginner’s Guide to Gamification (6 of 90): Applying Octalysis to Waze(a)
*New to Gamification? Check out my post What is Gamification & the Gamification Framework: Octalysis* Click here to…
There is NOTHING wrong with Israel Gamifying War (2012, Re-Examined)
In November 2012, the Israel Defense Forces ran a points-and-ranks system on their public blog during Operation Pillar…
Marketing Gamification: Old Spice launches the Game DIKEMBE MUTOMBO’S 4 1/2 WEEKS TO SAVE THE WORLD
New to Gamification? Check out my post What is Gamification & my Gamification Framework Old Spice Does it…