GSummit 2014 Highlights and Takeaways
GSummit 2014 packed three days with the sharpest minds in gamification and behavioral design — from BJ Fogg’s…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Taiwan gets citizens to pick up 700,000 Cigarette Butts by Rewarding Eggs
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Last chance! This weekend: A 3-Day Octalysis Gamification Workshop Online!
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
How Apple Inc. Harnesses Epic Meaning & Calling to create Loyal Snobs
Epic Meaning & Calling is the most powerful (and most misunderstood) of the 8 Core Drives in the…
Guest Blog: The Employee Rewards That Really Count
An internship at Google- examples of extrinsic employee rewards. Image by frakkin from Reddit
How Waze Built Its Craze Through Gamification (Octalysis Analysis)
Google paid over $1 billion to acquire Waze in 2013 — not because of the maps, but because…
How eBay and Amazon Wield Gamification Techniques
(Below is a manuscript snippet of my book, Actionable Gamification: Beyond Points, Badges, and Leaderboards. Please subscribe to the mailing…