Beginner’s Guide to Gamification (10 of 90): Empowerment of Creativity & Feedback
What makes LEGO, Minecraft, and Plants vs. Zombies endlessly replayable — even without new content? They all tap…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Why Gamified Competition Fails at Work (And When It Actually Works)
A sales team slaps a leaderboard on the wall. For two weeks, performance spikes. By month three, half…
How to get more Yelp reviews for your business
Local businesses have a love-hate relationship with Yelp. If you have a 3.5+ rating on Yelp with over…
Beginner’s Guide to Gamification (9 of 90): Development & Accomplishment
What makes someone stay up until 3 AM grinding through a game they could quit at any time?…
Why McDonald’s Refuses to Bring Back All Day Breakfast
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Yu-kai Chou Rated 4th Among the Top 40 Gamification Gurus
New to Gamification? Check out my post What is Gamification & my Gamification Framework: Octalysis
Yu-kai Chou rated 1st among the Top 40 Gamification Gurus on Leaderboarded
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…