Engaging Website Design Series #3: Creating a Game Worth Playing
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Engaging Website Design Series #2: Creating a Theme
Why do some websites feel like a game you can’t stop playing, while others feel like a chore?…
An Octalysis Analysis of WhatsApp
Table of Contents How "WhatsApp" says "What's Up" to Octalysis Core Drives! Discovery Phase Onboarding Phase Scaffolding Phase…
An Octalysis analysis of Red Cross Connection
What happens when you apply all 8 Core Drives of the Octalysis Framework to a real-world blood donation…
Octalysis of SaveOhno.org – Gamified Platform For Climate Activism
This article was written by Dylan Husted, the President and Co-founder of SaveOhno. He is currently a second-year…
Gamification vs Manipulation
Is gamification just manipulation with better branding? It’s a question I hear constantly — from executives worried about…
New Series: Engagement Website Design Series via Captain Up
Table of Contents About Yu-kai Chou A Series on How to Build Engagement on Your Website Through the…