Marketing Gamification: Toyota turns Charging your iPhone into an Epic Game
*New to Gamification? Check out my post What is Gamification & my Gamification Framework: Octalysis* About the Behavioral…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
The Octalysis Framework: 8 Core Drives of Gamification
The Octalysis Framework is a human-focused gamification and behavioral-design model, created by Yu-kai Chou, that maps human motivation…
What Is Gamification? Definition, Meaning & Examples (2026)
Gamification is the practice of applying game-design and motivation principles — the 8 Core Drives that make games…
Chou’s Lifestyle Gamification Speech at Google
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
5 Dominant Techniques in Social Media Marketing
Table of Contents About the Author 5 Dominant Social Media Marketing Techniques Different Companies, Different Goals, Different Techniques…
Yu-kai Chou’s Guest Lecturer Talk in Stanford University
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Infographic: Loyalty Program Comparison
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…