If Yelp is bad for business, why should local businesses use it?
There are many articles online about why Yelp sucks: Yelp ads leave bad impressions for small businesses Yelp…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Hassle Free Steps On How To Setup Pinterest For Your Business
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
How Will Your Franchise Restaurants Compete Against Competition?
Table of Contents About the Author Knowing Is Half the Battle Strategic Partnerships & Worldwide Growth Related Reading…
How to use Twitter Clients for more effective and consistent Tweeting
Editor’s Note (2026): This post was written in 2012, when Twitter was still Twitter and TweetDeck was a…
4 Common Social Media Mistakes Businesses Make
I have watched small businesses jump into social media the same way some people learn to swim: tossed…
How to Effectively Market Your Restaurant with Pinterest (Behavioral Edition)
Every restaurant owner I talked to in 2012 was asking the same question: “Is Pinterest worth my time?”…
Top 4 Reasons Why Retailers Should Use Social Media
Traditional marketing for retailers involved print ads in magazines and newspaper spreads, television ad spots, billboards, and signage…