Can Playing Video Games Increase Your Intelligence?
From the perspective of a conventional grown up, video games may be fun but they are a waste…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
How Nightmare: Malaria Saves Lives through Social Gamification
A $3 mosquito net can save a child’s life. That single fact is powerful, but it wasn’t enough…
10 Astonishing Stats about Employee Engagement
This infographic (courtesy of our friends at Officevibe) looks at the poor state of employee engagement across the…
Musings On The Flappy Bird Craze: An Octalysis Perspective
Every few years, a game so absurdly simple comes along that it shouldn’t work. And yet millions of…
Gamification Revolution Review: What Zichermann Gets Right (and What’s Missing)
A book promises to explain how games will revolutionize business — but does it actually deliver a framework…
Do Video Games Make Us Violent?
For years, the debate on video games and their impacts on the psyches of players has dominated social…
The Beginner’s Guide to Gamification (17 of 90): Loss & Avoidance
Table of Contents About Yu-kai Chou Loss and Avoidance Episode Navigation Related Reading Author Credibility: Yu-kai Chou Yu-kai…