The Beginner’s Guide to Gamification (15 of 90): Scarcity & Impatience
Table of Contents About the Creator of the Octalysis Framework Gamification Video Guide #15! Gamification Video Outline (Because…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
How 750words.com Uses Gamification to Build a Daily Writing Habit [Octalysis Analysis]
Can a writing site keep you coming back every day — not for a week, but for years?…
Autodesk: What Makes a Successful or a Failed Gamification Campaign?
Table of Contents Autodesk: An Introduction The Autodesk Product Line The Autodesk In-Trial Program Initiative 1: Gamification…
I’m doing a Full-Day Workshop at the World Gamification Congress in Spain 11/11
Many readers had asked me for a gamification workshop in Europe, or one that people in Asia and…
90+ Gamification Statistics & ROI Case Studies (2026)
Gamification statistics are the measured results of adding game design to something that is not a game: the…
Interview with Gabe Zichermann in the Gamification Revolution
What happens when two of the earliest pioneers in gamification sit down for an unscripted conversation? You get…
The Beginner’s Guide to Gamification (14 of 90): Social Influence & Relatedness
Table of Contents About the Creator of the Octalysis Framework Core Drive #5: Social Influence & Relatedness Episode…