How To Choose The Right 3rd Party Product For Your Franchise
There’s no question about it: there is so much new technology out there that one can get completely…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Supercharge Your Loyalty Program
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
3 Ways To Drive Word-of-Mouth Marketing
By far, the most effective form of marketing is word-of-mouth marketing. I trust my friend over a random…
Having Happy Employees Impacts Your Bottom Line
There’s a famous scene in ‘Office Space’ in which Jennifer Aniston gets fired by her strict boss for…
Can Your Restaurant Afford to Make this Mistake? (Part 1 of 2)
I once went to a presentation by the President of Blenz Coffee, George Moen. Blenz is an international…
The Importance of Having A Mission
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Mobile Marketing: The Good, The Bad, and The Ugly
The growth in smartphone usage is phenomenal – there are more than 200 million smart phones in the…