Blog · Motivation & Behavioral Design Work with Yu-kai

The Blog

Ideas on motivation, behavior & design.

Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.

Chou Musings·4 min

Why Didn’t Anybody Tell Me?

Your best customers routinely go to your restaurant chains because it’s part of what they do. They like…

Yu-kai Chou