Anti Core Drives: The Hidden Forces Killing Your User Engagement
Here’s something most gamification designers never think about: when users aren’t doing what you want, it’s not because…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
5 Reasons why Gary Vaynerchuk has an “Addictive” Brand
Are you following Gary on Facebook or Snapchat? Are you watching the #askgaryvee show or Dailyvee? A guest…
Level II Octalysis for Team Managers: A Game Design Approach to Workplace Motivation
Most managers treat motivation as a mystery, something that either exists or doesn’t. But what if you could…
Hotel Loyalty Gamification Case Study: LuckyDiem
A 712% sales lift. A viral coefficient of 530%. Nearly 1,800 new hotel bookings from just 2,000 initial…
Octalysis Case Study: From 4K to 2 Million monthly visitors with DreamsCloud
Table of Contents About the Behavioral Designer Behind These Results Case Study: how I helped DreamsCloud dominate the…
The Taiwanese Government has gamified Tax Collection since 1951!
Most governments treat tax evasion as a war. They hire investigators, audit the businesses that look suspicious, and…
Collection of all Intrinsic vs Extrinsic Motivation Blog Posts
Left Brain vs Right Brain Core Drives, and how they relate to Extrinsic vs Intrinsic Motivation There is…