How Waze Built Its Craze Through Gamification (Octalysis Analysis)
Google paid over $1 billion to acquire Waze in 2013 — not because of the maps, but because…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
How eBay and Amazon Wield Gamification Techniques
(Below is a manuscript snippet of my book, Actionable Gamification: Beyond Points, Badges, and Leaderboards. Please subscribe to the mailing…
Why Gaming is Good For You
I’m a #1-ranked gamification guru, and I credit video games for the career. The same activity adults panic…
A Response to Eugene: Handling Criticism in the Gamification Industry
Earlier I wrote a post on how Eugene bashed me online, using aggressive language like “Scam” and that…
Gamified Training in the Corporate Workplace
Gamified Training in the Corporate Workplace The corporate workplace is a harsh place. Well, harsh as in very…
Protected: Why Eugene Sheely lost all credibility to me in Gamification
There is no excerpt because this is a protected post.
Gamification Theories in Parenting: Epic Meaning & Calling
What if the most powerful motivational force in parenting isn’t rewards or punishments, but a sense of higher…