Gamification Analysis of Audible: Octalysis Level 2, Scaffolding Phase
Most apps lose users before they ever reach the “good part.” Discovery gets the download. Onboarding gets the…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Tulips, Truffles, Diamonds, and Speakeasies: How to Get Scarcity Right (and How to Get it Wrong)
This article was written by contributing writer Erik van Mechelen Scarcity Done Right (and Wrong) Tulip Mania Truffles…too…
How Zappos’s Culture Uses White Hat and Intrinsic Motivation
When one of the most celebrated CEOs in America dismantled his entire management hierarchy, the business world thought…
[Infograph] Creating engaging photos on Facebook
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Synergetic Motivations: How to Drive Desired Actions Using Combos of Game Techniques
What if one game technique could make a player feel creative, competitive, and socially connected — all at…
Implementing Gamification in your Workplace Part 2/4: How to Onboard & 7 Things to Avoid When Implementing Gamification at Work
This article was written by Contributing Writer Erik van Mechelen
Top Gamification Books by Yu-kai Chou: Actionable Gamification & 10,000 Hours of Play
Most people searching for gamification books end up with surface-level overviews that list game elements without explaining why…