Commercially Unskippable: Power of Super Bowl Ads
(Below is a manuscript snippet of my book, Actionable Gamification: Beyond Points, Badges, and Leaderboards.)
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Commitments: the odd power of writing things down
(Below is a manuscript snippet of my book, Actionable Gamification: Beyond Points, Badges, and Leaderboards.) Based on Core…
Consistency: The Hidden Force Behind Ownership & Possession
The horse becomes more likely to win the moment you bet on it. Not in the actual race.…
Identity and Consistency: forces behind Ownership & Possession
(Below is a manuscript snippet of my book, Actionable Gamification: Beyond Points, Badges, and Leaderboards.)
The Endowment Effect: Forces Behind Ownership & Possession
The Endowment Effect is a cognitive bias first documented by Richard Thaler and empirically nailed down by Daniel…
Points, Badges, and Leaderboards: The Gamification Fallacy
Most companies approach gamification by slapping points, badges, and leaderboards onto their products. Then they wonder why engagement…
Epic Win! An ultra successful 3-Day Gamification Workshop Online!
One of the frustrations I have is that, in all my public speeches, since I can never assume…