The Check-in Phenomenon
From Foursquare and Gowalla to Facebook and Google Places, “checking-in” is becoming second nature to millions of people…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
How I Made a Blogpost Go Viral (7 Tips That Still Work)
Back in 2009, I wrote a blog post titled “Seesmic Desktop will Destroy Tweetdeck.” It went viral. Within…
How restaurants attract and keep loyal customers
How much time and money do you spend attracting new customers? How many coupons, discounts, promotions, and deals…
The RewardMe Loyalty Program becomes mainstream in the SF Bay Area
When I was building RewardMe, my mobile restaurant loyalty program, I had no idea I was laying the…
The First 90 Days of Being an Entrepreneur
In most people’s minds, the hardest part about being an entrepreneur is starting. That’s actually not true. Starting…
Want a Real Life? Be an Entrepreneur — Why Startup Life Beats Corporate
Living the life of an entrepreneur is tough. You work your butt off and get paid almost nothing…
How To Maintain Your Online Privacy In A Gamified World
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…