Core Drive 1: Epic Meaning & Calling — The Octalysis Gamification Framework
This deep-dive into Core Drive 1 is part of the complete Octalysis Framework series by Yu-kai Chou. For…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
10 Gamification Marketing Examples You Won’t Forget
Gamification marketing is the use of game design and behavioral design in campaigns, loyalty programs and products, so…
Gamification Research: How FarmVille used Black Hat Motivation to drive short-term behavior
New to Gamification? Check out my post What is Gamification & my Gamification Framework: Octalysis Table of Contents Gamification Research on the…
Beginner’s Guide to Gamification (12 of 90): Ownership & Possession (I)
Check out all the videos for the Beginner’s Guide to Gamification Table of Contents Game Mechanics within Ownership…
1 Man, 2 Keynotes, 2 Continents, 18 Hours. Delirious.
(Warning: this post is NOT about gamification, but just more about me. You will not gain in intellectual…
CTF365: How Capture the Flag Turned Cybersecurity Training Into an Epic Battle
Cybersecurity training has a motivation problem. The material matters, but traditional methods (lectures, slide decks, dry certification prep)…
The 8 Core Drives of Gamification — Why Games Are Actually Fun (3 of 90)
New to Gamification? Check out What is Gamification and the Octalysis Framework first. ← Previous: Episode 2 (What…