How to get more Yelp reviews for your business
Local businesses have a love-hate relationship with Yelp. If you have a 3.5+ rating on Yelp with over…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Beginner’s Guide to Gamification (9 of 90): Development & Accomplishment
What makes someone stay up until 3 AM grinding through a game they could quit at any time?…
Why McDonald’s Refuses to Bring Back All Day Breakfast
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Yu-kai Chou Rated 4th Among the Top 40 Gamification Gurus
New to Gamification? Check out my post What is Gamification & my Gamification Framework: Octalysis
Yu-kai Chou rated 1st among the Top 40 Gamification Gurus on Leaderboarded
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Beginner’s Guide to Gamification (8 of 90): Epic Meaning & Calling
*New to Gamification? Check out my post What is Gamification & the Gamification Framework: Octalysis* Click here to…
How Target Predicts Pregnancy From Shopping Data (Big Data Case Study)
Imagine this: in the past month, a woman named Susan — 20-something, shops at Target, buys a large…