Social Media ROI Statistics: Verified Benchmarks from 2009 to 2025
Most marketers can tell you social media “works” — but when the CFO asks for hard numbers, vague…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Lifestyle Gamification: Having a Strong Core is your most Valuable Asset
Most people spend their entire lives trying to fit in, adjusting who they are for every new room,…
How to impress everyone by just driving around
People have often asked me how come I know so much about the business world when I am…
Viralogy’s awesome guide for Optimizing Apparel eCommerce Conversions
How to Optimize your Apparel eCommerce Site My company Viralogy is working hard to help online retailers get…
A Personal Update from Yu-kai Chou: The Hardest Year of My Life
This is one of the most personal posts I’ve ever written — no frameworks, no case studies, just…
Lifestyle Gamification Coaching: Master the Game of Life with 5 Power Stats
Most people treat life like an open-world game with no quest log — they wander, grind aimlessly, and…
Yu-kai Chou of 2010
Today is the first day of a new decade. Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis…