Yu-kai Chou made Top 40 on the List of Gamification Gurus
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
How Gamification can help you Get out of Bed by “Killing” Time
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Beginner’s Guide to Gamification: What Is Gamification (2 of 90)
*New to Gamification? Check out my post What is Gamification & the Gamification Framework: Octalysis* Click here to…
The Beginner’s Guide to Gamification: Introduction (Episode 1 of 90)
What if you could learn everything about gamification, from the basics to advanced design techniques, in one structured…
How Zamzee Used Gamification to Get Kids 59% More Active (Octalysis Case Study)
A fitness tracker that made children 59% more physically active sounds like a product designer’s dream. For a…
Marketing Gamification: Toyota turns Charging your iPhone into an Epic Game
*New to Gamification? Check out my post What is Gamification & my Gamification Framework: Octalysis* About the Behavioral…
The Octalysis Framework: 8 Core Drives of Gamification
The Octalysis Framework is a human-focused gamification and behavioral-design model, created by Yu-kai Chou, that maps human motivation…