How English being my 2nd language saved me from Facebook Scam
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Protected: 6 Principles of OP Networking: Starting with the Self
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Be Compelling, not Genius
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What to do when your industry is dying
Editor’s Note: The video originally embedded here was hosted on Viddler, which deleted all legacy user videos. The…
Mousetrap on Termites: Build What Your Customers Want
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Learn to Trust the Authority of Experts
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How do you know who to trust?
Who to trust? You always hear stories about people who get screwed over by their friends that they…