How Will Your Franchise Restaurants Compete Against Competition?
Table of Contents About the Author Knowing Is Half the Battle Strategic Partnerships & Worldwide Growth Related Reading…
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Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
How to use Twitter Clients for more effective and consistent Tweeting
Editor’s Note (2026): This post was written in 2012, when Twitter was still Twitter and TweetDeck was a…
4 Common Social Media Mistakes Businesses Make
I have watched small businesses jump into social media the same way some people learn to swim: tossed…
How to Effectively Market Your Restaurant with Pinterest (Behavioral Edition)
Every restaurant owner I talked to in 2012 was asking the same question: “Is Pinterest worth my time?”…
Top 4 Reasons Why Retailers Should Use Social Media
Traditional marketing for retailers involved print ads in magazines and newspaper spreads, television ad spots, billboards, and signage…
The Definitive Guide to Local Marketing on Facebook
Facebook has more than 500 million active users. Your customers use Facebook at home on a daily basis,…
10 Common Social Media Questions from Small Business Owners, Part 2
In the first part of our two part segment on the 10 Common Social Media Questions from Small…