What Is Gamification? Definition, Meaning & Examples (2026)
Gamification is the practice of applying game-design and motivation principles — the 8 Core Drives that make games…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Chou’s Lifestyle Gamification Speech at Google
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
5 Dominant Techniques in Social Media Marketing
Table of Contents About the Author 5 Dominant Social Media Marketing Techniques Different Companies, Different Goals, Different Techniques…
Yu-kai Chou’s Guest Lecturer Talk in Stanford University
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Infographic: Loyalty Program Comparison
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
If Yelp is bad for business, why should local businesses use it?
There are many articles online about why Yelp sucks: Yelp ads leave bad impressions for small businesses Yelp…
Hassle Free Steps On How To Setup Pinterest For Your Business
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…