Podcast: Marcus Sheridan and content marketing for local businesses
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Infographic: The Evolution of Loyalty Programs
Loyalty programs have come a long way. From the Betty Crocker points to Mooyah’s Cardless Loyalty Solution, the…
10 Common Social Media Questions from Small Business Owners, Part 1
For a small business owner, knowing the ins-and-outs of social media can be an overwhelming task. Especially if…
Why Didn’t Anybody Tell Me?
Your best customers routinely go to your restaurant chains because it’s part of what they do. They like…
What A 3X Increase in Check-in Services Means for Your Business
Pew Research Center just released a report on American adults and their use of mobile and social location-based…
How To Choose The Right 3rd Party Product For Your Franchise
There’s no question about it: there is so much new technology out there that one can get completely…
Supercharge Your Loyalty Program
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…