Secret Power: The Bilderberg Group (and Why Conspiracy Content Spreads)
I wrote a short musing in 2009 questioning a viral conspiracy theory that connected then-President-elect Obama to a…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Google Voice Launch: What 17 Years of Product Survival Teaches About Behavioral Design
In 2009, I wrote excitedly about Google launching a new phone service called Google Voice. Reading this post…
Invited to become a Keynote Speaker at USC for the ITASA West Coast Conference 2009
The ITASA West Coast Conference is a yearly event that gathers hundreds of students from all the Taiwanese…
Thank You Reader Love!
So during the past couple of weeks, I have been getting quite a few awesome responses from my…
5 non-obvious things to check for your new home
In the past few years, I have moved quite regularly as an entrepreneur nomad. I realized that most…
Jon Stewart COMPLETELY destroys Jim Cramer
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Awesome Bloggers Launching!
[Editor’s Note: The original video (Viddler embed) is no longer available. Jun Loayza, Yu-kai’s co-founder, introduced the Awesome…