Blog · Motivation & Behavioral Design Work with Yu-kai

The Blog

Ideas on motivation, behavior & design.

Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.

Chou Musings·4 min

Yu-kai’s Predictions for 2009

(A Dramatic Entrance Into the New Year) Supposedly one of my talents is to consider a lot of…

Yu-kai Chou
Marketing Gamification·4 min

A Revenue Model for Twitter

So in the past couple months, I have realized that I am fully capable of being completely addicted…

Yu-kai Chou