A New Metrics Era: Social Media and Qualitative Traffic
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Persistence: Failing your way to success
Most people assume success comes from talent, intelligence, or being in the right place at the right time.…
Social Media Marketing Interview with CrowdBooster
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Protected: Harvard BR Article on MMORPG Developing Real World Leaders
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Don’t be afraid to Ask
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
How to Deal with Bashers: 11 Tips to Turn Haters into Supporters
Someone publicly tears your work apart. Commenters pile on. Forum threads pop up devoted to bashing you. What…
Burn the Ships: Extreme Risks in Entrepreneurship
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…