Lifestyle Gamification: Having a Strong Core is your most Valuable Asset
Most people spend their entire lives trying to fit in, adjusting who they are for every new room,…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
How to impress everyone by just driving around
People have often asked me how come I know so much about the business world when I am…
Viralogy’s awesome guide for Optimizing Apparel eCommerce Conversions
How to Optimize your Apparel eCommerce Site My company Viralogy is working hard to help online retailers get…
A Personal Update from Yu-kai Chou: The Hardest Year of My Life
This is one of the most personal posts I’ve ever written — no frameworks, no case studies, just…
Lifestyle Gamification Coaching: Master the Game of Life with 5 Power Stats
Most people treat life like an open-world game with no quest log — they wander, grind aimlessly, and…
Yu-kai Chou of 2010
Today is the first day of a new decade. Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis…
The Free Customized Magic Mirror that Everyone Has
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…