Ekman’s Basic Emotions: An S-Tier Behavioral Designer’s Guide
Short answer: Paul Ekman’s basic emotions are six discrete emotions he argued are biologically built in and recognized…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Nationcraft Analysis: Kosovo Coalition Stalemate 2026
Kosovo's third snap election in 18 months reproduced the same coalition arithmetic. Nationcraft diagnoses the V10-V12-V13 Coalition Stalemate…
10,000 Hours of Play by OP Hero: Dolly Parton
She said no to Elvis, built Dollywood, and mailed 250 million books to kids. Dolly Parton's full build…
Appraisal Theories of Emotion: S-Tier Behavioral Designer’s Guide
Two people get the same email. The subject line is three words: “We need to talk.” One of…
10,000 Hours of Play by OP Hero: Wilma Rudolph
Doctors said Wilma Rudolph might never walk. Sixteen years later she was the fastest woman alive — her…
10,000 Hours of Play by OP Hero: Franklin D. Roosevelt
A man who could not stand without steel braces stopped a national bank run with his voice. FDR's…
ARCS Model of Motivation: S-Tier Behavioral Designer’s Guide
Short answer: The ARCS Model is John Keller’s framework for motivating learners through four conditions: Attention, Relevance, Confidence,…