10,000 Hours of Play by OP Hero: Srinivasa Ramanujan
How Srinivasa Ramanujan went from failing college twice to the Royal Society, decoded through the 10,000 Hours of…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
10,000 Hours of Play by OP Hero: Edmund Hillary
Edmund Hillary climbed Everest, then spent fifty-five years turning that fame into schools and clinics for Nepal's Sherpa…
The Zeigarnik Effect: An S-Tier Behavioral Designer’s Guide
Short answer: The Zeigarnik effect is the tendency for unfinished or interrupted tasks to stay active in the…
Nationcraft Analysis: Cameroon Succession Trap 2026
The Indispensable-Man Trap: V1=8 authority but V13=2 transparency means 43 years of personalist rule left resource-rich Cameroon hostage…
The Mere Exposure Effect: An S-Tier Behavioral Designer’s Guide
Short answer: The mere exposure effect is our tendency to like something more simply because we have encountered…
Nationcraft Analysis: Indonesia Strongman Trap 2026
The Strongman Reform Trap: V1=8 + V14=8 give Prabowo the LKY-style reformer surface, but V13=4 + V16=3 +…
The Representativeness Heuristic: An S-Tier Behavioral Designer’s Guide
Short answer: The representativeness heuristic is a mental shortcut where we judge how likely something is by how…