Status Quo Bias: An S-Tier Behavioral Designer’s Guide
Offer someone a clearly better deal and a surprising number of them will turn it down. Not because…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Illusory Truth Effect: An S-Tier Behavioral Designer’s Guide
Say something false often enough and people will start to believe it. Not because they are stupid, and…
10,000 Hours of Play by OP Hero: Johann Sebastian Bach
Johann Sebastian Bach run through the 6 Steps of 10,000 Hours of Play: the relentless, faith-driven craft build…
AIDA Model: An S-Tier Behavioral Designer’s Guide
Short answer: AIDA stands for Attention, Interest, Desire, and Action, the four psychological stages a person moves through…
10,000 Hours of Play by OP Hero: David Attenborough
At 100, David Attenborough has spent seventy years making the world love the living planet. His life, run…
10,000 Hours of Play by OP Hero: Gregor Mendel
How a monk who twice failed his teacher's exam grew 28,000 pea plants, found the laws of heredity,…
10,000 Hours of Play by OP Hero: Claude Monet
Claude Monet spent sixty years chasing one question about light. Here is his life run through the 6…