Self-Determination Theory: Deci & Ryan’s 6 Mini-Theories
Self-Determination Theory (SDT) is a macro theory of human motivation, developed by psychologists Edward L. Deci and Richard…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Masquerade (Rogue): How Identity Roleplaying Transforms Who You Become
This is an excerpt from Yu-kai Chou’s book, 10,000 Hours of Play — exploring the game skills that…
Gamification in Healthcare: 10 Apps That Actually Work
Gamification in healthcare is the use of game design (progress, streaks, stories, collections and team play) to get…
eCommerce Gamification: 10 Examples That Actually Work
eCommerce gamification is the use of game design inside online shopping (points, tiers, streaks, team buying, countdowns and…
Nationcraft Case Study: Why Thailand’s February 8 Vote Didn’t End the Cycle
A national election is supposed to resolve something. Thailand has had thirteen successful coups since 1932, and the…
Yu-kai Chou’s First Google Presentation: The FD Lifestyle Framework (2010)
🥇 FIRST OF THREE GOOGLE PRESENTATIONS SPANNING 11 YEARS2010: FD Lifestyle | 2016: Octalysis Framework | 2021: Learning…
Google L&D Summit 2021: Chou Keynoting “The Future of Learning”
✅ Third Google Presentation: 2010: FD Lifestyle | 2016: Octalysis Framework | 2021: Motivation Architecture for L&D In…
Memories That Matter: a new era for Metablox.co + A vision for Ukraine
A retrospective on why Metablox mattered more as a memory-preservation project than a speculative NFT play, and what…
Why Labubu Blindboxes Are So Popular: An Octalysis Behavioral Design Analysis
Why Labubu blindboxes work so well, from surprise and scarcity to social proof, identity, and collectible culture through…