Memories That Matter: a new era for Metablox.co + A vision for Ukraine
A retrospective on why Metablox mattered more as a memory-preservation project than a speculative NFT play, and what…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Why Labubu Blindboxes Are So Popular: An Octalysis Behavioral Design Analysis
Why Labubu blindboxes work so well, from surprise and scarcity to social proof, identity, and collectible culture through…
Why Labubu Blindboxes Are So Effective and Popular: An Octalysis Analysis
An Octalysis analysis of why Labubu works so well, from surprise and scarcity to social proof, ownership, and…
Turning Life Into a Game: Lessons from Yu-kai Chou and the Octalysis Framework
A cleaner breakdown of Yu-kai Chou’s view on turning life into a game, using Octalysis to redesign motivation,…
10,000 Hours of Play: The Book That Hit 444% on Kickstarter
Why 10,000 Hours of Play hit 444% on Kickstarter, what that result actually proved, and where to start…
10,000 Hours of Play: Why Play Beats Practice
Yu-kai Chou explains the core idea behind 10,000 Hours of Play, the 6-step framework, and where to start…
Why Sustainability Gamification Keeps Failing: An Octalysis Keynote Diagnosis
A retrospective on the Poland Gamification Global Gathering, why sustainability needs better behavioral design, and what made the…
Reimagining Urban Spaces with the Octalysis Framework (Gamification Examples)
(This article is written by Sergio Ligato, an Octalysis Prime Member who became a Senior Consultant/Design of the…
Gamified Launch: SPAACE Arena Analysis (Part I)
How Yu-kai Chou used the Octalysis Framework to design SPAACE Arena — a gamified pre-launch campaign that grew…