Metablox.co Resurgence: A New Web3 Game Loop
How Metablox.co rebuilt its Web3 game loop around memory, ownership, curation, and long-term meaning instead of short-term speculation.
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
10,000 Hours of Play by OP Hero: Joris Beerda
How Joris Beerda moved from diplomacy to business to gamification leadership, and why his career is such a…
10,000 Hours of Play by OP Hero: Elon Musk
Below is a manuscript snippet of my 2nd book: 10,000 Hours of Play: Unlock Your Real-Life Legendary Success.…
The Nodal Stimulus Model: A Blueprint for Sustainable Economic Recovery
In times of economic crisis, governments often turn to traditional stimulus strategies, such as corporate bailouts or direct…
Chou’s 7 Leadership Personas
OP Attributes of Leaders What makes someone an “Overpowered” (OP) Leader? While most managers struggle to balance empathy…
Gamification Marketing Examples: M&M vs Jay-Z (Two Recipes, Two Goals)
Two of the most-talked-about gamified marketing campaigns of the early 2010s were running at almost the same time.…
SPAACE Arena Behavioral Analysis: From Launch Hype to Lasting Engagement (Part II)
The hardest part of any gamified launch isn’t getting people to show up. It’s getting them to stay.…
Thornbush Weakness: How to Turn Your Biggest Flaw Into Your Greatest Asset (Game Design Technique #125)
Why would a lawyer deliberately tell the jury that his client is a terrible person? Why would a…
Octalysis Certificate Level 2 Achiever: Youssef Ouazzani
We like to showcase the work of people who have attained their Octalysis Certificate to show the standard…