Thornbush Weakness: How to Turn Your Biggest Flaw Into Your Greatest Asset (Game Design Technique #125)
Why would a lawyer deliberately tell the jury that his client is a terrible person? Why would a…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Octalysis Certificate Level 2 Achiever: Youssef Ouazzani
We like to showcase the work of people who have attained their Octalysis Certificate to show the standard…
Octalysis Certificate Achiever: Elena Beutel
Our latest Octalysis Primer to attain the Level 1 Octalysis Certificate is Elena Beutel. ⚡ Speed Run Notes…
Points, Badges, Leaderboards – Part 3 of 3
Most leaderboards kill motivation for 90% of their users. Only the top 5–10% feel driven to compete —…
OP Mini Challenge – Habit Building
Two premium members of Octalysis Prime share their best answers to the Monday's Mini Challenge on Habit Building…
Interview with Jeff Booth (Economy Expert and Author)
Here, Yu-kai interviews Jeff Booth, an economy expert. He is the co-founder of BuildDirect and the author of…
Octalysis Level 2 Certificate: Sergio Ligato – SDGs in Action
The Octalysis Framework Certificates have been leveled up! Thank you to Myrte for her hard work ensuring those…
Top 10 Mistakes I Made as an Entrepreneur (Lessons Learned)
⚡ Speed Run Notes The expensive mistakes are almost never the ones that feel expensive in the moment.…
4 Dominant Applications of Gamification
⚡ Speed Run Notes The four traditional buckets (product, marketing, lifestyle, work/edu) are organizational conveniences, not real categories.…