Top 10 Mistakes I Made as an Entrepreneur (Lessons Learned)
⚡ Speed Run Notes The expensive mistakes are almost never the ones that feel expensive in the moment.…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
4 Dominant Applications of Gamification
⚡ Speed Run Notes The four traditional buckets (product, marketing, lifestyle, work/edu) are organizational conveniences, not real categories.…
How Rewards kill our Creativity
What if the rewards meant to boost your performance are actually making you worse at solving problems? In…
Left Brain (Extrinsic) vs Right Brain (Intrinsic) Core Drives in Gamification
What if the most critical distinction in motivation design isn’t between “fun” and “boring”, but between the reason…
Suspense as Marketing: How Adobe and Blendtec Used Core Drive 7 to Build Empires
See how Adobe and Blendtec used Core Drive 7, suspense, and curiosity to turn simple marketing into memorable…
Scarcity & Unpredictability: How Woot! Turned Midnight Refresh Addicts into Loyal Customers
See how Woot combined scarcity, unpredictability, and community behavior to turn one-deal-a-day shopping into a repeatable motivational loop.
Feeling Lucky? The $100 Million Button Google Refused to Remove
See why Google kept the I’m Feeling Lucky button, and how curiosity-driven design helped make search feel playful,…
Video Interview: Local marketing with Carmen Sognonvi
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
How to find the right person to lead your digital marketing efforts
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…