Video Interview: Local marketing with Carmen Sognonvi
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
How to find the right person to lead your digital marketing efforts
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
RewardMe vs Belly: A Data-Driven Loyalty Program Comparison (31x Sign-up Advantage)
What separates a loyalty program that actually changes merchant behavior from one that just looks good in a…
Infographic: The Facts Behind Dining Out and Healthy Meal Options
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
How to Build a Customer Loyalty Program That Actually Works [4 Strategies]
Most loyalty programs fail. The average consumer belongs to 19 reward programs but actively uses fewer than half…
4 Lessons From The FastCasual.com 2012 Top 100 Movers and Shakers List
⚡ Speed Run Notes Industry list rankings are a snapshot; the list that matters is the delta year-over-year.…
Don’t be a creep when it comes to using customer data
Collecting and using data is a sensitive subject. ⚡ Speed Run Notes The creep line is the distance…
How Ticketmaster personalizes your event-purchasing experience
Have you ever purchased a ticket for an event and thought, “how many people do I know who…