The First Octalysis All-Day Workshop: A Deep Dive Into Gamification Design (2014)
Recap of the first-ever full-day Octalysis workshop at The Vault in San Francisco. Twelve in-person and fifteen online…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
How to build an effective content calendar for Twitter
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
The Beginners Guide To Understanding and Setting Up Google Maps Search
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
How Restaurants Can Increase Their Facebook Fan Base and Presence
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
5 Tips to Increase Your Restaurant’s Profitability
⚡ Speed Run Notes Most restaurant profitability advice focuses on cost cuts and ignores the revenue side, which…
Twitter Tips and Strategies To Jumpstart Your Marketing
It was considered a fad when it started, it turned into a niche network and it’s now become…
Infographic: Shopping Cart Abandonment Rate and Statistics
For eCommerce sites, knowing why a customer abandons their shopping cart is at the top of their list.…
How local businesses can utilize the new Facebook Apps
Facebook is a platform that is limited only by your creativity – and of course technical knowledge. But…
Infographic: Facebook EdgeRank and Why You Should Know About It
Editor’s Note (2026): Facebook deprecated EdgeRank in 2011, replacing it with a machine-learning-based News Feed algorithm. The core…