How local businesses can utilize the new Facebook Apps
Facebook is a platform that is limited only by your creativity – and of course technical knowledge. But…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Infographic: Facebook EdgeRank and Why You Should Know About It
Editor’s Note (2026): Facebook deprecated EdgeRank in 2011, replacing it with a machine-learning-based News Feed algorithm. The core…
How to get more Twitter followers for your local business
Starbucks has 2 million+ followers on Twitter; McDonald’s has 400,000+ followers on Twitter. If you’re a local business,…
FastCasual.com Webinar: How To Use BIG DATA to Influence Behavior
Editor’s Note (2026): The ReadyTalk webinar platform has since been acquired and the original playback link may no…
Restaurant Advice: How Much Should You Price Your Menu Items?
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Infographic: How To Avoid Designing A Bad Website
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Facebook Timeline Cover Optimization for Local Marketing
The new Facebook Timeline has completely revamped the business page layout. From the new cover image to the…
What I Love About Dining Out
Dining out is about far more than the food. It’s about how an environment makes you feel. The…
Leveraging Customer Touchpoints to Increase Sales
A touchpoint is a point of contact between a customer and your product, service, or brand. Whether before,…