Don’t be a creep when it comes to using customer data
Collecting and using data is a sensitive subject. ⚡ Speed Run Notes The creep line is the distance…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
How Ticketmaster personalizes your event-purchasing experience
Have you ever purchased a ticket for an event and thought, “how many people do I know who…
RewardMe Infographic Friday: What Happens To Loyalty Program Points?
When it comes to the loyalty program points that consumers earn, spending them seems just as hard as…
RewardMe Infographic Friday: How To Take Advantage of Receipt Surveys
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Food Recommendations: How To Boost Your Customers Buying
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
How to Deal With An Unhappy Customer
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Digital Signage and the Customer Experience
Table of Contents The Renovating and Revamping Trend Staying Competitive in the Face of Change Digital Signage and…
10 Principles in Culture Gamification: The Octalysis Group DNA
Culture Management is Essential for Growth-Stage Companies Our company has been through many cycles and products throughout the…
2011 Review for RewardMe — the Year of Foundation
2011 finally ended. It went by faster and slower than I expected. This is the full story of…